Editor – Can edit the page, send messages, and post as the page, create Facebook Ads, see which admin created a post or comment, and view insights. Moderator – Can respond to and delete comments on the page, send messages as the page, see which admin created a post or comment, create ads, and view insights. They work well both on Facebook pages and groups. 1. Open-ended questions. When you plan engaging content to post on Facebook asking a question is one of the simplest but effective ways to start a conversation. That way you motivate people to comment below on your post.